The brainchild of the ant farms goes way back to 1946. Milt was an active duty Sergent who built bridges for a living for the USA when we were in Germany. Now he wasn't an army ant lover yet but the beginning of the ant farm started when he returned from duty.
Milt had a brother in law named Joe Cossman. See Joe Cossman was a marketeer who new how to market and made a living at it. Joe liked to market items with a twist. Something a little different. Joe at a pretty young age marketed the 14 balloons for $1.00 concept. Now this was not your run of the mill balloons though these were shaped like animals. What a novel concept.
Well anyway Joe and Milt got together and created the first mail order company. Along with the balloon idea they came up with 100 army men for a buck and the spud guns that shot potatoes which still sells in various markets today although not my Uncle Milton Industries.